Executive Summary:
Seller owned home 40 years and decided to sell to be closer to children and grandchildren. There was money available to earn at least a 2x return. We invested in smart fix ups prior to selling with the goal of reducing time on the market and yielding a return on cash invested. The investment reduced the capital gain tax burden and increased desirability among buyers and agents.
Property Preparation:
- Kitchen refresh – painted kitchen cabinets & walls. Replaced tile with Caesarstone.
- Primary bath refresh – painted and replaced tile with Caesarstone.
- Freshen landscaping front and back.
- Repainted house inside and out. Thoroughly cleaned home and windows inside & out.
Marketing
- Professional stage entire home and patios
- Professionally photograph
- Floor plan
- Launch to CB Global network
- Launch on Top Agent Network to reach 600+ agents who sell 90% of homes citywide
- Broker’s Open luncheon for agents and clients
- 2 Sunday open houses with 80 people
- Email blasts to all clients and agents prior to open houses. 40% open rate
- WSJ featured property
- Featured on Larchmont Buzz and
- 30,849 views on social media ads
- 2,916 views on YouTube
- 6,853 views on public sites including MLS, Zillow & other public sites
Results
- 250% return on investment and reduced time on market
- Multiple offers and a 30 day close of escrow.
- Above market average of price per square foot in 13 days!