1.8MM households with income over $200,000 a year and a minimum net worth of $5MM (1.5% of US population)
Average age is 53. More than 54% are anticipating a real estate purchase.
43% bought residential real estate in the past 5 years and 56% paid cash. Most want the properties move in ready and only 36% want an open floor plan.
8 out of 10 will use an agent. Responsiveness and experience are the most values attributes of a real estate agent.
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